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Cheer index
Fan Engagement through Canter Van Activations.
My role
Designed all graphics/Branding/social media/ generate ideas for marketing
Objective:
To create brand awareness and brand affinity for Angel One through Fan Engagement
Target Audience:
Gen-Z’s & Millennials Sports enthusiasts
Idea in a nutshell:
- Angel One through Cheer Index will provide a unique and immersive experience to Sports enthusiasts to unleash their fandom in Cricket while also put their Finance knowledge to test
- All the participants can take part in the activity by roaring out their loudest cheer for Cricket and compete in the leaderboard by through Cheer Index
-They additionally will also be quizzed & educated on questions on personal finance
Cab Branding | 360-Degree Media Play
My role
Designed all graphics/Branding/social media/app adds
- A i r Media
• Through strategic negotiations, we achieved 0%year on year media rate inflationand unlocked unprecedented value for the brand!
• In the fintech brokerage category, we stood out with a dominant on-air SOV achieved through strategic media planning that captured viewership spikes during high- impact phases of the season.
- Surround Media
• Our Uber partnership spanned from in-app to on-cab presence employing A AngelOne "Everyone 4.5k+cabs in 9 IPL cities.
Share Of Voice
51% In First 70 Matches
Breaking Through The Creative Clutter
Our creative strategy was anchored in deep consumer insight, business alignment, high relatability, and a touch of humour.
In a season where nearly 400 brands competed for consumer attention, our brand thematic campaign "Angel One for Everyone" successfully cut through the clutter earning the #13 spot in the SCORE Top 20 Most Engaging and Eye-Catching Creatives of IPL
Our CTV ads leveraged innovative, rich formats to break the clutter, grab viewer attention, and drive over 3.5 lakh engagement
a clear testament to their effectiveness.
